Overview
- New analyses published Monday cite UK filings showing Rockstar North spent over $2.1 billion on staff since 2019.
- Multiple outlets now estimate total GTA 6 costs could near $3 billion by an expected November 2026 release, which remains unconfirmed.
- The payroll data covers company operations, so it does not map cleanly to one game and likely includes GTA Online and other work.
- Independent creators, including YouTuber Saukko505, suggested a $3–$5 billion upper bound but stressed their methods are rough.
- Take-Two CEO Strauss Zelnick said he prefers a $70–$80 price for paid games without interstitial ads, signaling GTA 6 is unlikely to cost $100.