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Grupo Bimbo Names Alejandro Rodríguez Bas as CEO

The board signals continuity under the Barcel leader, with shares slipping at the open after the announcement.

Overview

  • Rafael Pamias Romero stepped away from the role to address personal and health matters, according to the company.
  • Alejandro Rodríguez Bas joined Bimbo in 2021, led Barcel globally, and served on the executive committee.
  • His résumé includes senior posts at PepsiCo, Grupo LALA, C&S Wholesale Grocers, and Acosta, plus an engineering degree from Universidad Panamericana and an MBA from Harvard.
  • Executive chair Daniel Servitje praised Pamias’s tenure and voiced full board support for Rodríguez Bas’s leadership.
  • Bimbo reiterated priorities of sustainability, innovation, consumer focus, and international expansion as shares opened lower on the BMV, reported around 0.6% to 1.21% down.