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Groupe SEB to Cut Up to 2,100 Jobs Worldwide in Profitability Overhaul

French roles will be voluntary with production sites spared, targeting €200 million in savings by 2027.

Overview

  • SEB presented the plan to employee representatives on February 25, launching formal consultations across Europe including talks in Germany on the future of three factories.
  • Up to 2,100 positions may be eliminated globally, including about 500 in France on a voluntary basis, with French manufacturing sites excluded from the scope.
  • Reductions focus on support functions such as finance, human resources, logistics, marketing and product development, with expanded use of AI to streamline tasks.
  • Management aims for €200 million in savings completed by 2027 with full-year benefit in 2028, alongside a 30% faster time‑to‑market, closer R&D‑to‑production links and a stronger social media push.
  • SEB reported 2025 revenue down 1.2% to €8.17bn and a roughly 25% drop in operating profit after a 2024 antitrust fine; the stock rose about 12% on the results and plan as unions pressed for protections and the industry ministry pledged oversight.