Overview
- On Oct. 17, indie artist Sophia James posted seven near-identical TikTok clips using her song “So Unfair,” and the seventh labeled viewers as “Group 7.”
- As of Oct. 22, the seventh video has 34.5 million views, and the meme has spawned more than 55,000 Group 7–tagged videos across TikTok.
- Celebrities, sports teams and brands amplified the trend, with posts from Barbara Corcoran, Naomi Osaka, the Kansas City Chiefs, the Chicago Bears, Aveeno, Hyundai and Northeastern University.
- James announced an in-person Group 7 gathering in London on Friday and teased a Los Angeles event on her website.
- Coverage frames the phenomenon as savvy algorithmic music marketing that boosted “So Unfair,” even as some users said the “elite” framing made them feel excluded.