Overview
- Backed by Ken Griffin and Stephen Ross, the campaign promotes South Florida as the place to scale companies, using the tagline-heavy pitch seen in a forthcoming video.
- The effort highlights low regulation, no state income tax and lifestyle advantages, with Ross telling attendees the region is on fire for growth.
- Organizers will pair national advertising with direct outreach to executives plus a concierge program to help relocate operations and navigate local rules.
- Local business leaders, including Eric Silagy and council chief Mike Simas, cautioned that growth will test housing, transit, water and storm resiliency and urged coordinated public‑private solutions.
- The initiative was announced at a financial conference in West Palm Beach that featured Stephen Ross and the COO of BlackRock, and officials say four companies have already requested information.