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Greggs Lifts Sausage Roll to £1.35 and Latte to £2.25, Prompting Customer Backlash

The bakery cites cost pressures, signalling no further rises for now.

Overview

  • Most UK shops have raised the sausage roll price by 5p to £1.35, with a regular latte up 10p to £2.25.
  • The latest uplift is the second sausage roll increase in less than six months, drawing fresh complaints from customers on social media.
  • Chief executive Roisin Currie says there are no plans for further price rises just now, with pricing kept under review as inflation eases.
  • Greggs reported total sales up 7.4% in the three months to December 27, taking full‑year sales to £2.15bn despite a cautious outlook.
  • Management points to higher wage, energy and packaging costs and notes shifting consumption patterns, including effects from appetite‑suppressing medications, while keeping some deals such as the £3.15 breakfast offer unchanged.