Overview
- The Chicken Roll goes on sale nationwide Thursday, priced at £1.35 and listed at 305 calories.
- The Soho tasting pop-up, running Wednesday from 3.30pm to 9pm at 15 Bateman Street, offers first-come slots for trios with free rolls and a chicken-themed drink.
- Greggs says the new item completes its Sausage Roll and Vegan Roll lineup and describes it as seasoned chicken in glazed puff pastry.
- Early online reaction is mixed, with some customers eager to try the new option and others skeptical about the flavor change.
- Last month Greggs reported statutory pre-tax profit down 17.9% to £167.4m as total sales rose, and it ended 2025 with 2,739 shops after 121 net openings with about 120 more planned this year.