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Greggs Launches Chicken Roll as Permanent Third Option at £1.35

The addition shows how small menu changes at Greggs trigger national taste tests.

Overview

  • Greggs, which launched the Chicken Roll on Thursday, April 9, positioned it as a permanent third flavour alongside the pork and vegan rolls at the same £1.35 price.
  • The roll contains seasoned chicken in glazed puff pastry, with wavy pastry cuts used to tell it apart from the diagonal pork and the heavily grooved vegan versions.
  • Early reviews are split, with the Daily Record and The Independent calling it bland or dry, while the Mirror praised the seasoning and texture yet said it still falls short of the original.
  • Some customers noted the chicken filling comes in circular pieces that leave gaps against the pastry, a quirk shared on social media that prompted confusion over the texture.
  • The Chicken Roll is reported at 305 calories compared with about 348 for the classic pork version, which may appeal to shoppers counting calories.