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Greggs Launches £3 Iced Matcha Nationwide, Unveils Two-Day Pilates Pop-Up

The chain is using a Pilates pop-up plus app rewards to recast a wellness trend as an affordable option.

Overview

  • A new Iced Matcha trio—Latte, Vanilla, and Strawberry—goes on sale across the UK on February 5, priced from £3 and available via Click+Collect in the Greggs app.
  • Greggs: Matcha & Move runs in central London on February 13–14 at 59 Greek Street, offering 30‑minute sessions with slots available between 7:30 and 16:15.
  • General booking opens February 6 at 12pm through links on GreggsInstagram and TikTok, with a £10 fee refunded on attendance.
  • Attendees receive a free Iced Matcha plus a Sausage Roll or pork‑free Vegan Roll, along with limited‑edition merchandise and on‑site tote monogramming.
  • App incentives include a free hot or iced drink for new registrants, double stamps on Iced Matcha purchases from February 11–18, and a free item after nine stamps.