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Greene King Launches First App Loyalty Programme With 'Spin to Win' Freebies

The rollout targets value-conscious pubgoers using instant rewards at sign-up.

Overview

  • Greene King has relaunched its Pubs & Restaurants app and introduced its first loyalty scheme for customers.
  • New members get one Spin to Win on registration, with prizes from a free drink to a main meal worth up to £18.99.
  • Rewards are redeemable across Greene King Pubs, Belhaven, Flaming Grill, Chef & Brewer, Farmhouse Inns and Hungry Horse.
  • The app is free to download and supports booking, ordering and payment, with rewards applied at checkout or at the bar via a membership ID.
  • Greene King cites research showing 71% worry about the cost of living and 28% still see eating or drinking out as a favourite small treat, and some reports describe extra in‑app games like Pub Match, leaderboards and £50 voucher draws.