Overview
- Bank of Greece data show foreign arrivals up 4.1% and tourism receipts up 12% to €16.7 billion in the first eight months of 2025.
- SETE projects up to 44 million visitors for the full year, which would set a new national record.
- Airlines increased October capacity by about 5.5%, tour operators extended programs into November, and many hotels reported a strong “golden October.”
- Long-haul demand is rising from markets such as the United States, China, and India, with direct flights from China quadrupled compared with pre‑pandemic levels and higher average spending per traveler reported.
- Pressure from overtourism persists in marquee islands like Santorini and Rhodes, while lesser‑visited areas in the northern Aegean saw roughly 40% year‑on‑year growth and travelers voiced crowding concerns on islands such as Thassos.