Overview
- GWM, which outlined the reboot Tuesday, said it will launch at least 10 models in two years and start sales in 13 markets, beginning in Italy and Spain in June and Poland in July.
- The first release is the Ora 5 in the first half of 2026, offered as electric, hybrid, and petrol versions to suit different buyer needs.
- The company plans a European factory capable of building 300,000 cars a year by 2029, with central or southern Europe under review and sites such as Hungary and Spain reported as candidates.
- Leaders set a goal to double overseas sales to 1 million by 2030 after earlier setbacks, including a 25% drop in 2024 and nearly 30% in 2025 to about 3,500 cars.
- Analysts say GWM must stand out from Chinese rivals like BYD, Jaecoo, Omoda, and Leapmotor, and note that local output could help avoid EU anti‑subsidy tariffs and fit emerging industrial policy rules.