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Graveyard Keeper Free Weekend Nets $250,000 in DLC Sales, 450,000 Sequel Wishlists

The weekend promo highlights a Steam tactic where a 100% discount pings wishlists to funnel players to DLC.

Overview

  • tinyBuild says the free weekend for the 2018 graveyard management sim generated almost $250,000 in Steam DLC revenue and pushed Graveyard Keeper 2 wishlists to about 450,000.
  • The original hit a new peak of roughly 46,000 concurrent players and climbed into Steam’s top 50 most‑played during the event.
  • The giveaway ran on Steam, PlayStation, and Xbox, though the publisher says console DLC revenue is still being counted.
  • tinyBuild credits a 100% Steam discount that triggered wishlist notifications, a one‑click in‑game wishlist prompt, and steep DLC bundles for driving the surge.
  • The base game has returned to paid status with a sale, the sequel is planned for later in 2026, and the developer says it will not use AI in Graveyard Keeper 2 after community questions.