Overview
- Cabinet Office minister Nick Thomas-Symonds told MPs a strategic decision has been taken to use "UK Government" as the primary identity for public-facing communications.
- The disclosure followed a written parliamentary question from Conservative MP Mike Wood, which prompted ministers to confirm the change.
- A Cabinet Office spokesman said communications teams are advised to use the "UK Government" identity rather than departmental names and logos for announcements.
- "His Majesty's Government" will continue to appear on relevant official communications and records, according to the Cabinet Office.
- Reporting cites updated guidance issued in June 2025 that set "UK Government" as the default logo for UK-wide communications, with officials also noting earlier branding updates after the King's accession in July 2024.