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Gordon Brothers Acquires Chinese Laundry IP, Arranges Sale of About 1.5 Million Pairs

The firm outlines a licensing-led relaunch supported by new marketing investment.

Overview

  • Gordon Brothers says it executed a capital-led solution using an assignment for the benefit of creditors to monetize inventory and wind down CELS Brands’ physical operations.
  • The acquisition covers the intellectual property and trademarks for Chinese Laundry, Dirty Laundry, CL by Laundry and 42 Gold.
  • Approximately 1.5 million pairs of shoes are being brought to market for retailers to purchase.
  • Financial terms of the transaction were not disclosed.
  • The buyer plans to expand distribution through new licensees and add the portfolio to a growing stable that includes Nicole Miller, Rachel Zoe and LK Bennett.