Overview
- Goop Kitchen opened a delivery-only outpost in Manhattan’s Midtown West, its first market outside California.
- The brand says it will add seven New York locations by the end of 2026 and reach 25 units overall, including its first dine-in store.
- The operation uses a ghost-kitchen setup with no dining room, and recipes are tested to hold up for about 45 minutes in transit.
- Custom packaging features compartments for sauces and larger salad bowls to keep texture and temperature during courier trips.
- Leaders report average checks around $47 with limited order changes, and a 2024 CloudKitchens investment of $15 million is funding the expansion.