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Google's Gemini Lets Pixel 11 Call Businesses for You

The company is running a narrow U.S. preview to test live, user-controlled AI calls and safety limits before any wider rollout.

Overview

  • Google announced the new “Call for Me” feature on Thursday, September 24, and started a limited early preview that is active only for a small set of users.
  • Access is restricted to adults in the U.S. who own a Pixel 11-series phone, subscribe to Google’s paid Gemini tier, enroll in the Phone by Google public beta, run the latest Gemini app, and set the device to English.
  • When used, Gemini dials from the user’s own phone number, identifies itself as an AI, provides a live transcript and recording, and lets the user listen in or take over the call at any time.
  • Google enforces strict guardrails: the assistant cannot call emergency numbers, complete payments, share passwords or health and credit-card data, make telemarketing calls, and is subject to daily call limits and U.S.-only dialing for now.
  • The launch builds on years of Google experiments such as Duplex, Hold for Me and Direct My Call, and Google says the preview will help it address real-world issues like accent and noise robustness and how businesses respond to AI callers.