Overview
- Google, which released its 2025 Ads Safety Report Thursday, said its systems caught over 99% of violating ads before they served.
- The company reported blocking or removing 8.3 billion ads last year and suspending 24.9 million advertiser accounts worldwide.
- Scam enforcement included 602 million ads and 4 million advertiser accounts tied to fraud, according to the report.
- Executives said enforcement now targets individual ad creatives rather than broad account bans, cutting incorrect suspensions by about 80%.
- Regional tallies included more than 1.7 billion removals in the United States, 483.7 million in India, and 175.5 million in South Korea, as Google plans to expand instant, submission-time checks to more formats in 2026 in an AI-versus-AI fight with scammers.