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GoogleDeloitte See India’s E-Commerce Hitting $250 Billion by 2030

The report signals a turn to an AI-led, creator-driven, instant shopping model.

Overview

  • A joint Google and Deloitte report projects India’s online market will grow from about $90 billion today to $250 billion by 2030.
  • The forecast expects 150 million more people to start shopping online by 2030, with a 220 million Gen Z cohort driving roughly 45% of spend.
  • Quick commerce, which delivers orders in minutes, is projected to become a $50 billion segment with about 70 million users, with smaller cities generating around 30% of that market.
  • Creators are expected to influence 30% of retail spending, with one in ten online purchases linked to a creator’s storefront, and live shopping projected to reach about $8 billion.
  • The report’s Inspired, Intelligent, Instant, Immersive model ties growth to AI-driven personalisation and efficiency that could raise retail profitability by up to 35%.