Overview
- Google confirmed that its first Google Store outside the United States will open this summer on the first floor of the Omokado Tokyu Plaza in Tokyo’s Omotesando district.
- The store will carry Google hardware including Pixel phones, Pixel Watch, Nest devices and Fitbit wearables while also serving as a hub for AI demos and partner products.
- On-site services will include initial device setup, product troubleshooting, walk-in Pixel repairs and public workshops, and customers will be able to pick up online orders at the location.
- Google published a storefront mockup showing localized Japanese styling such as wooden framing and a playful corner billboard nod to Shinjuku, signaling a tailored design and marketing approach.
- This Omotesando location will be the company’s 11th physical store and positions Japan as the starting point for Google’s wider international retail expansion because of strong Pixel demand in the market.