Overview
- Google Health branding and a new heart logo appeared in some international Google Store carts and Apple App Store entries tied to Fitbit and Pixel Watch purchases.
- Listings labeled Google Health Premium showed prices of $9.99 per month or $79.99 per year, which match the current Fitbit Premium rates.
- Some regions later reverted the name back to Fitbit Premium after reports, pointing to a staged rollout or a temporary pullback.
- Reporting indicates Google plans to keep Fitbit for devices while moving software and subscriptions under Google Health, with an unannounced screenless tracker still expected to use the Fitbit name.
- 9to5Google notes no confirmed bundle with Google One or other Google plans, and Google has not announced final pricing or a timeline for a full rebrand.