Overview
- The company reports removing over 8.3 billion ads in 2025, with 24.9 million advertiser accounts suspended.
- Gemini evaluates landing pages, account age, and advertiser behavior to infer intent that signals a likely scam.
- Google says its rules apply to AI-generated ads, with the system blocking deepfakes in real time.
- The company reports about 35 policy updates in 2025 to keep pace with fast-changing tactics.
- Google cites an 80% drop in mistaken suspensions, with 90% of impressions now coming from verified advertisers.