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Google Says 90% of Game Developers Use AI, Drawing Pushback Over Internal Survey

The disputed figure highlights a gap between what vendors promote and what studios say they use.

Overview

  • Jack Buser, Google Cloud’s games lead, said in a Thursday interview that an internal Gamescom 2026 survey found roughly nine in ten developers use AI tools.
  • He added that many released games already used these tools and argued studios keep quiet because they expect player backlash.
  • Reporters contrasted the claim with the 2026 GDC survey, which found about 52% of respondents use generative AI, leaving the true adoption rate unresolved.
  • Google pointed to tools such as Gemini and Nano Banana Pro that generate and sort ideas during pre‑production to cut repetitive work for art teams.
  • Capcom has told investors it uses generative AI to improve efficiency in graphics, sound, and programming but will not ship AI‑generated assets.