Overview
- Text and Shopping ads are now grouped under unified labels, using “Sponsored Results” for text and “Sponsored Products” for Shopping placements.
- The new ad label is sticky, remaining visible at the top of the results while users scroll through the sponsored block.
- Users can collapse all sponsored results with a single click, though the hide control appears below the ad group and requires scrolling past the ads.
- Grouped ads typically appear in sets of four of the same size and may show above or below AI-generated overviews.
- Google says the update is rolling out globally across devices, with the announcement detailed by Omkar Muralidharan on The Keyword as the company continues to expand ads in AI features.