Overview
- Google began offering Search profiles in the United States on June 4 as a new, shareable page that users can open from a mobile Knowledge Panel, a Discover card, or a direct URL.
- Profiles let publishers and creators add an avatar, bio, website and linked social accounts and include a pinned short‑video carousel and a ‘Latest posts’ grid for articles and posts.
- A Follow on Google button on each profile makes followed content more likely to appear in users’ Discover feeds, and Google says creating a profile does not change Search ranking.
- Eligibility is limited to creators with sizable followings — YouTube, Instagram or X accounts need 100,000 followers and TikTok needs 300,000 followers — creators must be 18 or older and Google reviews profile changes.
- The launch responds to publisher concerns about AI Overviews that third‑party analysis has tied to big drops in referral clicks, a finding Google disputes, and the company says it will expand profiles and add features in coming months.