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Google Rolls Out ‘Preferred Sources’ Globally as Publishers Rally Readers to Opt In

The setting boosts chosen outlets’ presence in Top Stories following pilots that showed higher click‑throughs.

Overview

  • The feature is now live for English-language users worldwide, with Google saying broader language support will follow early next year.
  • Users can pick multiple publishers that will surface more often in Top Stories and in a dedicated From your sources section.
  • Selections are tied to a Google Account, so preferences carry over across browsers and devices when signed in.
  • Google reports pilot users typically chose about four outlets and were roughly twice as likely to click a selected source.
  • The rollout lands alongside Search AI updates that add contextual introductions to AI summaries, while newsrooms publish step‑by‑step guides to drive opt‑ins.