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Google Rolls Out Per-Property Hotel Price Tracking in Search

The alerts push Google deeper into trip planning by nudging travelers to time bookings inside its products.

Overview

  • The feature, which launched Friday, lets signed-in users track a specific hotel and get email alerts when rates change for their chosen dates.
  • It is live for English and Spanish users on desktop and mobile through Google Search and Google Hotels.
  • To turn it on, users scroll to the "Track this hotel" toggle under Overview or Prices on desktop and under Prices on mobile.
  • Alerts pull prices from hotel sites and online travel agencies with no channel filter, which can frustrate travelers who book direct to earn points and keep elite perks.
  • Google says it emails only when prices drop "significantly" without defining that threshold, and it is promoting related tools like AI itinerary planning, Ask Maps suggestions, and Wallet flight updates.