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Google Rebuilds Search Around Gemini AI and Persistent Agents

The company says the shift is meant to keep users and advertising revenue by turning Search into a conversational, task‑performing assistant.

Overview

  • Google unveiled the overhaul at its I/O developer conference on Tuesday and began a global rollout of an Intelligent Search Box powered by Gemini 3.5 Flash that accepts long text, images, files and Chrome tabs.
  • The new box moves users from link lists to conversational AI Overviews that let people ask follow-up questions in a continuous chat context.
  • Google previewed persistent 'information' agents such as Gemini Spark that can run on Google Cloud to monitor the web, perform long-term research and act for users with actions like bookings and phone calls while limited tests continue.
  • Publishers warn the change will accelerate referral traffic declines and Google is testing monetization inside AI responses with labeled sponsored explainers and interactive brand agents.
  • Reporters and analysts say the rollout raises immediate risks for accuracy, user privacy and heavy infrastructure costs as Google scales Gemini across Search, YouTube and other products.