Overview
- Google said it is developing controls to let websites exclude their content from AI Overviews and AI mode in Search.
- The company proposed a permanent, settings-based switch on devices to let users change the default search engine without recurring pop-ups.
- In a filing on the CMA website, Google warned some proposed conduct requirements would have disproportionate, detrimental effects on users, publishers and its ability to innovate.
- The CMA designated Google with strategic market status in October and in January outlined remedies covering publisher choice, fair and transparent rankings, easier switching, and data portability.
- Publishers report steep drops in click-throughs from AI-generated answers, and critics question whether opt-outs will leave those who refuse participation less visible.