Overview
- Google submitted proposed adjustments to its site reputation abuse policy and invited stakeholders to give feedback next week as a potential remedy under the Digital Markets Act.
- EU monitoring found the current rules push down news and other publisher pages when they host commercial partner content, a practice often labeled parasite SEO.
- Publishers say the demotions cut into a standard way to make money by hosting third-party pages for advertisers or partners.
- If regulators accept the changes, Google could avoid a formal order and potential fines of up to 10% of global annual turnover under the DMA.
- Google says it wants to keep results useful and block 'parasite SEO' tactics, and Bloomberg first reported the offer that Reuters verified in a European Commission document.