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Google Play Rolls Out Battery-Drain Warnings on App Listings

The labels tie enforcement to a new Android Vitals metric that flags apps holding non‑exempt partial wake locks for over two hours in a day.

Overview

  • Google began a gradual rollout on March 1 that places visible notices on affected listings and can reduce an app’s presence in Play Store recommendations.
  • The warning shown to shoppers reads: “This app may use more battery than expected due to high background activity.”
  • Google treats apps as problematic when non‑exempt partial wake locks exceed two hours while the screen is off in more than 5% of user sessions over the past 28 days.
  • Use cases with clear user benefit do not count toward violations, including audio playback, location services, and user‑initiated data transfers.
  • Google is directing developers to Android Vitals and debugging tools, and a WHOOP case study reports cutting excessive wake‑lock sessions from 15% to under 1% within 30 days after a targeted fix.