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Google Launches Screenless Fitbit Air at $99 With AI Health Coach

The launch signals a pivot to subscription coaching through Google Health.

Overview

  • Fitbit Air, which opened preorders Thursday, is scheduled to ship May 26 with a $99.99 starting price.
  • The tracker uses a small pebble sensor in swappable bands to collect 24/7 heart rate, blood oxygen, skin temperature, heart rate variability, sleep stages, and irregular rhythm alerts for AFib.
  • Battery life is rated for up to a week with a five‑minute fast charge delivering about a day of use.
  • Google is rebranding the Fitbit app to Google Health as its Gemini‑based Health Coach begins wider rollout around May 19 for Google Health Premium at $9.99 per month or $99 per year, with three months included for buyers.
  • The device works on Android and iOS, can sync alongside a Pixel Watch, and is offered with multiple band styles plus a Stephen Curry special edition priced at $129.99.