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Google Launches Pics, an AI Design App for Workspace

A summer rollout to paying Google AI users signals a direct play for Canva’s market.

Overview

  • Google introduced Pics at its I/O developer conference Tuesday, moving the app into limited testing with a wider release planned this summer for Google AI Ultra subscribers, with some outlets noting Pro as well.
  • The app generates images from short text prompts and edits existing photos and graphics, including cropping, removing objects, and adding text.
  • Gemini powers an editable layer that lets users change individual elements by clicking on them or by leaving comment-style notes, similar to giving feedback in Google Docs.
  • Pics runs on Google’s Nano Banana 2 image model, which the company says handles precise text in images, and it is built into Workspace for easy sharing and team edits across Docs, Slides, and more.
  • Tech coverage frames Pics as a direct challenge to Canva and AI-native rivals like Anthropic’s Claude Design, with reviewers highlighting strong on-image text edits even as access starts with a paid subscription rather than a free tier.