Overview
- The feature is live on supported Google apparel listings in India, with a new “try it on” icon signaling availability.
- Shoppers upload a full-length photo to preview tops, dresses, jackets, jeans, skirts and shoes on their own body shape.
- A custom AI model analyzes fabric texture, stretch, folds and drape across different sizes to generate lifelike previews.
- Users can switch colors, compare looks, browse previous outfits, bookmark favorites and share results from the interface.
- Access is rolling out across Google Shopping surfaces, including AI Mode and product results, with Google touting benefits such as fewer returns and higher conversion for retailers during the festive and wedding shopping period.