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Google Launches $99 Screenless Fitbit Air, Rebrands App as Google Health

The device signals a shift toward low-cost sensors tied to a paid AI coach inside a single Google Health hub.

Overview

  • Google announced the screenless Fitbit Air on Thursday for $99 with preorders open now and deliveries set for May 26.
  • Google is replacing the Fitbit app with a unified Google Health platform that centralizes health data across devices.
  • A Gemini-based Health Coach starts rolling out May 19 under Google Health Premium at $9.99 per month, with three months included for Air buyers.
  • The Air tracks 24/7 heart rate, SpO2, skin temperature, HRV, sleep stages, and AFib-related irregular rhythm alerts, and it lasts up to seven days.
  • It works on Android and iOS, can pair alongside a Pixel Watch in Google Health, and offers multiple band options including a Stephen Curry special edition.