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Google Launches $99 Screenless Fitbit Air and Rebrands App to Google Health

The device anchors a broader Google Health push built on paid AI coaching.

Overview

  • Google announced Thursday that preorders for Fitbit Air opened at $99.99, with units scheduled to ship May 26.
  • The tracker is a small screenless pebble that drops into interchangeable bands, lasts up to seven days, and gains a day of use from a five‑minute charge.
  • Sensors cover 24/7 heart rate, irregular rhythm alerts for possible AFib, SpO2, heart rate variability, sleep staging with Smart Wake, and automatic activity detection.
  • The Fitbit app becomes Google Health with a Gemini‑powered Health Coach available through Google Health Premium at $9.99 per month or $99 per year, and Air buyers get a three‑month trial.
  • Air works with Android and iOS, can sync alongside a Pixel Watch for easy switching, and offers bands from $34.99 plus a Stephen Curry special edition at $129.99, positioning it as a lower‑cost rival to Whoop for all‑day and sleep comfort.