Overview
- An internal memo from GCS vice president John Nicoletti outlined the restructuring and a company spokesperson confirmed the plans.
- Starting in January, managers in select Google Customer Solutions teams will become “Heads of business” reporting directly to directors.
- The company will remove the “Managers of Managers” tier across several teams and eliminate a mid-market role called account strategy management.
- The memo did not announce layoffs and said affected employees would move into other roles, with account executive hiring reopening to strengthen customer coverage.
- The shift follows a reported 35% reduction in managers of small teams over the past year and reflects broader tech moves to flatten structures as ad growth cools and AI rivals intensify.