Overview
- Google announced at its Google for Brazil event on Wednesday that the Gemini app will add a direct Google Business Profile connection and Business notebooks, and said the features will begin rolling out globally this month.
- Once a profile is connected, Gemini can access customer reviews, questions and performance data to answer queries such as how a business performed, draft tailored replies in a brand’s voice and make real‑time profile edits like hours or seasonal updates.
- Business notebooks create a central workspace that holds chats, sources, a Business Profile and website data so Gemini can carry context across sessions and surface alerts and actionable recommendations when opened.
- Google says the rollout will be gradual with the Business Profile connection arriving in the coming weeks, but one industry report says the EEA and UK may be excluded, a discrepancy that raises availability and regulatory questions.
- Google warns generative AI is experimental and advises review of AI‑generated replies and edits, and small businesses should watch for Workspace and Gemini offers that Google says will help adoption.