Overview
- Google, which marked AI Max’s first year on Thursday, extended it to Shopping campaigns and travel formats with initial availability as closed betas reported by Search Engine Journal.
- AI Max for Shopping uses a linked Merchant Center feed to turn product details into dynamic ads that answer conversational queries from shoppers.
- The Shopping expansion adds text customization for ad copy, Final URL Expansion to send users to the most relevant page, and Optimal Format Selection to choose between text or Shopping ads.
- For travel advertisers, Google is consolidating vertical formats into Search Campaigns for Travel to streamline setup and provide unified reporting in one place.
- Advertisers gain a Gemini-powered tool called AI Brief to set messaging, matching, and audience guidelines in English over the coming months, and Google will roll out text disclaimers that work with Final URL Expansion in the coming weeks, with one-click upgrades and the option to disable FUE following April’s plan to auto-upgrade Dynamic Search Ads in September.