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Google, Epic Settle as Play Store Fees Fall and Third‑Party App Stores Gain a Path

Key changes begin in the U.S., U.K., Europe by June 30 pending federal court approval.

Overview

  • Google will let Android developers use their own billing in apps or direct users to external websites, with no Google processing fee on those outside transactions.
  • Play Store economics shift to a 20% service fee on in‑app purchases for new installs and a separate 5% Play Billing fee in the U.S., U.K. and EEA for those who opt to use Google’s system, with subscriptions at 10%.
  • New incentive programs, Apps Experience and an updated Games Level Up, offer qualifying developers a 15% service fee on transactions from new installs and 20% on existing installs.
  • A Registered App Stores program will streamline installation of qualified third‑party marketplaces, launching internationally first and coming to the U.S. if the court signs off, with Google targeting a major Android release by year‑end.
  • Google and Epic say their disputes are resolved worldwide and Fortnite will return to Google Play globally, with the broader rollout scheduled for the U.S./U.K./EEA by June 30, Australia by September 30, Korea and Japan by December 31, and the rest of the world by September 30, 2027.