Overview
- Google DeepMind and indie studio A24 announced the research partnership and confirmed a Google investment on Monday, June 22, 2026.
- The collaboration is described as a hands-on, multi-project R&D effort that will let DeepMind researchers work directly with filmmakers to design, test, and iterate AI-enabled production tools.
- The Wall Street Journal reported a roughly $75 million figure for the investment, but that number has been widely confused online with a separate $75 million Thrive Capital investment in A24 from June 2024.
- DeepMind brings prior generative-AI film work to the deal, including projects that used its Veo and Imagen models with filmmakers and festival screenings, which the lab says inform its approach to tooling.
- Industry watchers say the partnership signals a growing trend of big tech embedding AI research inside media production and could change how films are planned, shot, and edited while raising questions about creative control and labor impacts.