Overview
- Google’s devices chief confirmed late last week that the entire Pixel family will see ‘price adjustments’ that will be rolled out dynamically to match supply realities.
- The company blamed an unprecedented jump in memory costs, citing Morgan Stanley data that 1 GB of RAM rose sharply from about $2.80 in 2025 to roughly $12 this year.
- Leaks and retailer listings suggest base prices for Pixel 11 models could rise by about $100 and that Google may shift base storage to 256GB while trimming RAM on some Pro models, but those model-level details remain unconfirmed.
- Google said it is aggressively reworking Android and using its software and silicon to lower memory needs so devices can run well with less RAM, and it will use promotions, trade-ins and bundles to keep devices accessible.
- The RAM-price shock is industry-wide, so Google’s move mirrors actions by other device makers and sets up the August 12 Pixel reveal as the date to watch for official specs and final pricing.