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Google and Sea Partner on Agentic AI for Shopee and Garena

The move signals a regional race to turn AI into tools that complete tasks rather than chat.

Overview

  • In a joint statement dated Feb. 19, the companies said they will explore an agentic shopping prototype on Shopee, indicating an early, exploratory stage.
  • Google’s AI will also be applied at Garena to improve the productivity of game development, according to the partners.
  • The tie-up reflects efforts to monetize AI beyond question‑answering into multi‑step task execution, with Alibaba unveiling an agentic model for rival Lazada this week.
  • Shopee held about 52% of Southeast Asia’s e‑commerce market in 2024, Momentum Works reported.
  • CoinCentral reported preliminary coordination on an Agent Payments Protocol for Sea’s Monee unit, which the companies did not include in their official announcement.