Overview
- Kering CEO Luca de Meo disclosed Thursday that Gucci will release Google-powered smart glasses in 2027.
- The device will run on Google's Android XR platform and is expected to arrive after the 2026 wave of initial launches.
- Technical specifics remain unannounced, including whether the glasses will feature an in-lens display or focus on audio and camera tools.
- The partnership positions Google against Meta's Ray-Ban smart glasses made with EssilorLuxottica, which reported strong sales in 2025.
- Kering presents the project as part of a plan to grow its eyewear business and lift Gucci's performance as the group targets higher profit margins.