Overview
- Google announced the rollout on Monday, July 13, 2026, of a “Created or edited with AI” disclosure in My Ad Center for ads on Search, YouTube and Discover.
- Ads built with Google’s own generative-ad tools will receive the disclosure automatically, while advertisers must manually declare AI use when they rely on third‑party tools.
- Users can view the label in a new “How this ad was made” section accessed from an ad’s three‑dot menu or info icon, and Google says some markets may show the disclosure directly on the ad.
- Google will not perform independent checks of outside AI use, it has not defined precise thresholds for what counts as “created or edited,” and it has given no timetable for enforcement, leaving compliance gaps.
- Advertisers and agencies must start tracking AI use in creative pipelines to comply, and the change builds on Google’s earlier provenance work such as SynthID and C2PA and on regulatory pressure from rules like the EU AI Act.