Overview
- ABC announced on Tuesday that the Good Morning America Summer Concert Series will return to the show's downtown studio with a slate of live performances beginning July 10.
- The initial headliners named by GMA include Keith Urban, Coco Jones, country duo Dan + Shay and the band Sublime with specific dates announced for each act.
- Norwegian Cruise Line is the announced sponsor for the series, which GMA says will air on ABC at 7 a.m. ET and be promoted across GMA's Facebook, X and Instagram channels.
- Producers plan to expand the roster with additional performers to be revealed in the coming days and to use social platforms for bonus content and audience engagement.
- The series is part of GMA's recurring summer strategy to drive morning viewership by staging short live concerts in-studio that generate broadcast highlights and social clips.