Overview
- Good Good posted a co‑branded Callaway video that showed Garrett Clark shoving Alexis Miestowski on Aug. 20, the clip was deleted within hours, and the image kept circulating on social media.
- Kendrick and president Joe Flannery left the company on Wednesday, Nahid Giga was installed as interim CEO, and Alex Puchala will remain as the company’s COO and CFO while Garrett Clark stays on the creator team.
- Callaway acknowledged it had approved the spot, ended its partnership with Good Good, pledged $1 million to groups fighting violence against women, and said it has tightened ad‑approval procedures.
- Retailers and broadcasters rapidly pulled or paused Good Good products and programming, with Golf Galaxy, Dick’s Sporting Goods, PGA Tour Superstore and Golf Channel removing ties and the PGA Tour event in Austin losing Good Good as title sponsor.
- Good Good has launched internal reviews, fired marketing staff tied to the campaign and said it still has investor support and online sales growth, a situation that highlights risks in fast creator‑led marketing and points to longer reputational and commercial recovery work ahead.