Overview
- Fans migrated from the WM Phoenix Open to Good Good’s third Desert Open under the lights at Grass Clippings Rolling Hills, reinforcing the brand’s appeal as a more casual, relatable golf experience.
- At the Phoenix Open merchandise shop, a Good Good representative said four racks of apparel had sold with one remaining by Friday afternoon, with prices positioned at roughly half of other high-end brands.
- The PGA Tour–sanctioned Good Good Championship is scheduled for Nov. 9–15 in Austin with a 120-player field and 500 FedExCup points to the winner, with Yahoo Sports reporting Omni Barton Creek Resort & Spa as the host and an estimated $6 million purse.
- PGA Tour players Max Homa and Michael Thorbjornsen praised Good Good’s growth for bringing new fans to the sport and welcomed its association with the Tour.
- Founded in 2020, Good Good now exceeds two million YouTube subscribers and has launched a “There’s More to Golf” campaign to win over mainstream retailers and traditional golf audiences.