Overview
- Good Good posted a roughly 15‑second promotional clip for a co‑branded Callaway driver that showed creator Garrett Clark rushing at and shoving Alexis Miestowski to the ground, and the companies deleted the video within hours after public outcry on Friday.
- Good Good issued an apology saying the clip “depicted actions that are not aligned with our values,” Callaway called the content disappointing, and the PGA Tour condemned the footage as not reflecting its commitment to inclusivity and nonviolence.
- The video explicitly showed Clark standing over Miestowski and saying, “Do not touch my new driver,” which critics said normalized or made light of violence against women and undercut golf’s efforts to be more welcoming to female players.
- Despite official removals, preserved copies continue to circulate on social platforms, fueling sustained criticism and calls from commentators and fans for the Tour and partners to reassess their commercial ties; no partnerships or sponsorships have been publicly ended.
- The episode highlights a broader risk in creator-led marketing: Good Good, which partnered with Callaway in 2023 and is the planned title sponsor of a November PGA Tour event, retained creative control for much of its content, raising fresh questions about approval processes and brand oversight.