Overview
- Goldfish announced the new product on Tuesday, Aug. 11, naming it Goldfish Gluten Free as the brand's first Certified Gluten Free cheese crackers.
- The company says the crackers are certified gluten-free, made with 100% real cheese, always baked, free of artificial colors and preservatives, and keep the iconic fish shape.
- Goldfish plans a nationwide retail rollout in November 2026 in a 5-ounce pack with a suggested price of $4.99, positioning the item as a single-serve snack for school and at-home use.
- The product was developed in response to sustained consumer demand, including social-media requests and a widely shared handwritten letter from a young fan named Brooklyn.
- Campbell's presents the launch as a high-impact innovation for its snacks business amid rising demand for gluten-free options — about 30% of U.S. shoppers seek gluten-free products — and competitors have already introduced similar gluten-free crackers.